Hi. We’re the BAKER-E Design Group. We design experiences that move audiences.

EXPERIENTIAL DESIGN | IMMERSIVE ARCHITECTURE | ENTERTAINMENT DESIGN

It’s nice to meet you.

We imagine and design things that make people smile. With over 90 years of collective experience, the Baker-E has assisted our partners to design world-class theme parks, attractions, resort destinations, branded environments and imaginative commercial restaurant and retail spaces. Most of all, we deliver immersive design and entertainment experiences that move audiences to emotionally invest in your story. 

“Our design success is measured by the smiles our audiences make when they embrace our work, and the lasting value we bring to our partner's businesses.”

— Greyson Lum, Head Baker

Design thinking. Innovative solutions.

We value outcome over output and take a multi-disciplinary and collaborative approach to creative problem solving. By taking deep dives into big questions, we transform ideas into products, services and built-environments that audiences connect with. Through design thinking, we assist our partners with Master Planning, Concept Development, Themed Architecture, Interior Design, Art Direction, & Specialty and Graphic Design, to deliver turn-key attractions and innovative solutions with BIG impact. 


Immersive Design. Sweet Rewards.

Whether you’re starting from blue-sky or have big ideas in need of development, the Baker-E Design Group is a nimble and trusted partner that can help bring your next project from initial concept to inspired reality on a global stage. We design immersive experiences that engage audiences and exceed expectations to ensure maximum ROI for the businesses we partner with. 

“Stories that resonate. Immersive design that delivers”.

Entertaining audiences around the world.

We’ve created award-winning designs, brands and immersive experiences for clients all over the world. From Walt Disney and Universal Creative to Warner Brothers and Sea World, we like to travel wherever our imaginations allow us to go.

Let’s build your story together.